Project Brief:
Logitech "Find Your Flow" Pop-Up Shop is an immersive shop-in-shop experience inside Best Buy, designed to showcase Logitech’s bold new branding and MX Master Series. The goal was to highlight Logitech’s shift from tech-first to people-first by creating a playful, interactive environment that reflects the versatility and creativity of their products.
Logitech "Find Your Flow" Pop-Up Shop is an immersive shop-in-shop experience inside Best Buy, designed to showcase Logitech’s bold new branding and MX Master Series. The goal was to highlight Logitech’s shift from tech-first to people-first by creating a playful, interactive environment that reflects the versatility and creativity of their products.
Solution:
I designed a 20' x 30' x 16' pop-up using beMatrix’s "POP-IN SOLUTION" and b62 Frame System for a flexible, modular layout. The space features two striking window displays, an interactive Point of Purchase display for the MX Creative Console, and realistic desk setups tailored to customer personas. Interactive elements like the "Flow Quiz" and #ShowYourFlow social media campaign drive pre- and post-show engagement, while bold graphics, dynamic lighting, and strategic signage reinforce Logitech’s new design-centric identity.
I designed a 20' x 30' x 16' pop-up using beMatrix’s "POP-IN SOLUTION" and b62 Frame System for a flexible, modular layout. The space features two striking window displays, an interactive Point of Purchase display for the MX Creative Console, and realistic desk setups tailored to customer personas. Interactive elements like the "Flow Quiz" and #ShowYourFlow social media campaign drive pre- and post-show engagement, while bold graphics, dynamic lighting, and strategic signage reinforce Logitech’s new design-centric identity.
Services:
Large Scale Graphic Design, Exhibit Design, 3D Modeling (3Ds Max), Content Writing.
Large Scale Graphic Design, Exhibit Design, 3D Modeling (3Ds Max), Content Writing.
