Project Brief:
The 55Plus Resource Guide is a community directory designed to help seniors find local resources in their area. The project required a visual identity that felt warm, approachable, and easy to navigate, appealing to an older audience without feeling dated or overly simplified.
Solution:
I developed the full brand identity from the ground up, including the logo, and carried it through across all touchpoints. The main challenge was striking the right balance between friendly and professional, creating something inviting at first glance while still functioning as a practical, trustworthy resource. That tone guided every design decision, from color and typography choices to layout and imagery.
Deliverables:
Brand Identity, Logo Design, Directory Cover Design, Sales Flyers, Advertising Materials
The 55Plus Resource Guide is a community directory designed to help seniors find local resources in their area. The project required a visual identity that felt warm, approachable, and easy to navigate, appealing to an older audience without feeling dated or overly simplified.
Solution:
I developed the full brand identity from the ground up, including the logo, and carried it through across all touchpoints. The main challenge was striking the right balance between friendly and professional, creating something inviting at first glance while still functioning as a practical, trustworthy resource. That tone guided every design decision, from color and typography choices to layout and imagery.
Deliverables:
Brand Identity, Logo Design, Directory Cover Design, Sales Flyers, Advertising Materials
LOGO & BRANDING GUIDE
VISUAL ARTS FESTIVAL ILLUSTRATION
DIRECTORY COVER AND LAYOUT
