Project Brief:
This was a class project centered on redesigning Perdido Street Station by China Miéville, a book I had never encountered before. The task was to create a 25th Anniversary Deluxe Edition from the ground up, covering everything from the book itself to a full promotional launch campaign. Getting familiar with the source material quickly and translating its tone into a cohesive visual identity was the first real challenge of the project.
This was a class project centered on redesigning Perdido Street Station by China Miéville, a book I had never encountered before. The task was to create a 25th Anniversary Deluxe Edition from the ground up, covering everything from the book itself to a full promotional launch campaign. Getting familiar with the source material quickly and translating its tone into a cohesive visual identity was the first real challenge of the project.
Solution:
I redesigned the book cover and interior layout to reflect the dark, dense, and imaginative world Miéville built, then extended that visual language across three promotional campaigns. This included a motion graphic teaser, print materials like posters, event banners, and billboards, a social media campaign with preorder promotions and quote reveals, and a merchandise line featuring a bucket hat, mug, and signed poster. I also wrote landing page copy covering the audiobook, preorder bundle, and author description. The project pushed me to work across a wide range of formats while keeping everything rooted in the same visual and tonal identity.
I redesigned the book cover and interior layout to reflect the dark, dense, and imaginative world Miéville built, then extended that visual language across three promotional campaigns. This included a motion graphic teaser, print materials like posters, event banners, and billboards, a social media campaign with preorder promotions and quote reveals, and a merchandise line featuring a bucket hat, mug, and signed poster. I also wrote landing page copy covering the audiobook, preorder bundle, and author description. The project pushed me to work across a wide range of formats while keeping everything rooted in the same visual and tonal identity.
Deliverables:
Book Cover Redesign, Interior Layout Design, Motion Graphic Teaser, Print Media (Posters, Event Banners, Billboards), Social Media Campaign, Merchandise Design, Landing Page Copy
Book Cover Redesign, Interior Layout Design, Motion Graphic Teaser, Print Media (Posters, Event Banners, Billboards), Social Media Campaign, Merchandise Design, Landing Page Copy
SOCIAL MEDIA CAMPAIGN
BOOK LAUNCH CAMPAIGN
